New: The 20-Minute Playbook Series
Big ideas, tighter timelines. We’re launching a new mini-series of 20-minute webinars designed to give B2B marketers practical, no-fluff guidance you can use straight away.
Each session zeroes in on one challenge, with clear steps, real examples, and just enough time to make meaningful progress without blocking out your whole day.
The Blog Content Audit: Revive, Repurpose, Retire
Got a blog full of content, but still starting from scratch? This session shows you how to audit what you already have, spot the pieces worth updating, and turn existing posts into fresh assets like emails, social content, and lead magnets.
Bring a couple of blog examples and use the session to make live decisions on what to refresh, reuse, or retire. Walk away with a clearer plan and content priorities for the next quarter.
The Blog Content Audit:
Revive, Repurpose, Retire
Your blog has years of posts behind it, yet when a new brief lands, it often feels simpler to start from scratch than to dig through what already exists. The problem is that no one has time to keep creating from scratch.
This session is for B2B marketers who want a straightforward way to spot the pieces worth polishing and shift more of their effort toward reusing strong content rather than always producing something new.
In this webinar, you will learn:
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A clear process for auditing your blog content
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How to spot posts that are worth updating or reusing
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Ways to uncover gaps and duplication in your blog
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Practical prompts to help you make faster content decisions
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Ideas to turn older posts into emails, socials or lead magnets
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Using your audit to set content priorities for next quarter
Reserve your spot, bring a couple of examples from your own blog, and use the session to make live decisions about what to refresh and what to reuse.
Wednesday, 13 May 2026
1pm AEDT
JOHNNA EHMKE
Director & Marketing Strategist, Kaleidoscope Marketing & Events
Johnna brings over two decades of expertise in developing successful integrated B2B campaigns
that deliver innovative content and measurable results.
LEONIE SEYSAN
Director & Content Strategist, Article Writers Australia
Leonie is a seasoned copywriter and strategist who excels at creating content that fosters trust,
establishes authority, and drives lead generation.
