Set the Stage for 2025
with Our Content Marketing Webinar Series
Ready to take your content and marketing strategy to the next level in 2025? Our new webinar series is here to deliver fresh perspectives, practical strategies, and valuable techniques to help marketers like you stay ahead of the curve.
Your B2B Campaign Guide:
How to Test, Measure and Optimise
for Better Campaign Results
Date: Wednesday, 30 July
Time: 1 PM (AEST)
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Part 3 of the “Your B2B Campaign Guide Series”
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Running a B2B campaign isn’t just about launching—it’s about learning. The best marketers know how to test what matters, track the right data, and adapt quickly without burning out their team or their budget.
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In the final session of Your B2B Campaign Guide series, we’re getting into the nitty-gritty of campaign performance. From setting up smarter workflows to turning metrics into meaningful next steps, this one’s all about practical ways to improve campaign outcomes without the guesswork.
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What we'll be discussing:
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Getting your tools talking so your campaigns don’t have to shout
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Test, tweak, repeat—because “good enough” isn’t good enough
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Track the numbers that actually tell you what’s working
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Make small adjustments on the fly to keep things fresh and effective.
If you’re ready to improve your campaign performance, get smarter about your tech, and make data work for you, don’t miss out.
JOHNNA EHMKE
Director & Marketing Strategist, Kaleidoscope Marketing & Events
Johnna brings over two decades of expertise in developing successful integrated B2B campaigns
that deliver innovative content and measurable results.
LEONIE SEYSAN
Director & Content Strategist, Article Writers Australia
Leonie is a seasoned copywriter and strategist who excels at creating content that fosters trust,
establishes authority, and drives lead generation.
OTHER UPCOMING WEBINARS​​​
Building a Thought Leadership Content Program That Works
Wednesday, 30 August
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You already know thought leadership is important. But how do you turn that intention into a scalable content program?
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If you're currently taking an ad hoc approach, or struggling to maintain consistency, this webinar is designed to help you move toward a more strategic, streamlined model.
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We’ll walk through practical frameworks for planning, creating, and managing thought leadership content efficiently, even when internal resources are stretched and stakeholder input is hard to coordinate.
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You’ll learn how to structure your efforts, maintain momentum, and ensure your content delivers real value over time.
What we’ll be discussing:
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How to build a sustainable thought leadership workflow
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Techniques for drawing insights from time-poor or hesitant internal experts
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How to navigate executive approvals and keep stakeholder input constructive
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Ways to measure success and keep your content program on track long-term
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How to make the most of your content assets to maximise visibility and ROI​​
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Look for more information on others coming up in 2025:
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Synergies with Product Management: Align for Success
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SEO & SEM Best Practices: Get Seen, Get Clicked
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Symbiotic Relationship with PR: Your Untapped Superpower
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Account-Based Marketing: Hyper-Targeting That Hits the Mark