
Your B2B Campaign Guide:
Building a Strong Campaign Foundation
Date: February 19, 2025
Time: 1 PM (AEST)
We’re kicking things off with a three-part series designed to equip you with the essential tools to plan and execute highly effective B2B campaigns. Strong campaign foundations are key to achieving alignment, hitting your goals, and driving results.
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Strategic Alignment: Learn how to engage and align internal and external stakeholders for unified campaign success.
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Effective Goal and KPI Setting: Learn to define clear, ambitious, and attainable goals along with the right KPIs to measure success.
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Lead Nurturing Campaign Strategies: Step-by-step advice on attracting, nurturing, and converting leads into loyal customers.
Successful B2B marketing requires more than just good ideas—it demands strategic campaign execution. This first webinar will provide you with the foundational elements needed to create campaigns that not only reach but exceed your marketing objectives.

JOHNNA EHMKE
Managing Director, Kaleidoscope Marketing & Events
Johnna brings over two decades of expertise in developing successful integrated B2B campaigns
that deliver innovative content and measurable results.

LEONIE SEYSAN
Director & Content Strategist, Article Writers Australia
Leonie is a seasoned copywriter and strategist who excels at creating content that fosters trust,
establishes authority, and drives lead generation.