Doing It All? Here’s How to Do Social Media Too
- Johnna Ehmke
- Jun 18
- 3 min read
Updated: 6 days ago
If you’re running a small business, you know the feeling: you’re the CEO, accountant, customer service, and marketing team all rolled into one. And now someone’s telling you to “do social media” — like that’s your fifth full-time job.
But here’s the good news: you can get your social media off the ground without hiring an army, spending a fortune, or losing your sanity.
Let’s break down how to start social media management for your small business, even if you’re flying solo and funds are tighter than your favourite jeans after the holidays.
Why Bother with Social Media When You’re Already Busy?
Because social media is where your customers hang out, ask questions, and decide whether to buy from you or someone else.
Done right, social media helps you:
Get your brand noticed (even on a budget)
Build trust without awkward sales pitches
Drive traffic to your website or online marketplace
Chat directly with customers (without the phone tag)
No, you don’t need to be everywhere or post every day — just consistently enough to keep your audience interested.
Step 1: Pick Your Playground (aka The One Platform That Makes Sense))
Facebook? Instagram? LinkedIn? Twitter? Choose one social platform where your ideal customers already spend time.
Local service biz? Facebook’s your mate.
Visual products? Instagram’s the runway.
B2B or professional services? LinkedIn’s your boardroom.
Focus here. Master this space before spreading yourself thin.
Step 2: Set Tiny, Achievable Goals (Because You’re Busy Enough)
Forget “1,000 followers in a month” or “going viral.” Instead, try:
Posting twice a week (no more, no less)
Answering every comment or DM within 24 hours
Sharing one customer story or testimonial a week
Small wins build momentum and keep your stress levels down.
Step 3: Plan Your Posts Like a Boss (Even if You Hate Planning)
Batch it out on a Sunday afternoon or whenever you catch a break. Try this simple weekly content mix:
One helpful tip your customers will actually use
One behind-the-scenes or “human” moment (pets and coffee count)
One soft sales post (because you gotta pay the bills)
Use free tools like Canva for visuals or Meta Business Suite to schedule posts ahead of time — set it and forget it.
Step 4: Steal (ahem, Recycle) Your Existing Content
No need to be that creative every day. Have product photos? Testimonials? Blogs? FAQs? Turn those into social posts:
Screenshot a glowing review
Post a quick video answering a common question
Snap a photo of your workspace or process
Your past work is content gold. Mine it.
Step 5: Keep Tabs, But Don’t Obsess Over Numbers
Look at what your audience actually responds to:
Which posts get likes, shares, or comments?
What time of day are people online?
Are you getting more website clicks or meetings booked?
Use those clues to do more of what works — but don’t get sucked into the ‘likes’ black hole. The perfect social media presence doesn’t exist — especially when you’re running the show solo.
Your best bet? Pick one platform, post regularly, engage like a human, and give yourself grace when life (and business) gets in the way.
You’ve got this.
