B2B marketing teams are under pressure to deliver more campaigns, content and pipeline, often without a matching increase in budget or headcount. The result is a familiar pattern: everyone feels busy, yet there are still too many “nearly ready” campaigns and not enough live, measurable work. This is where combining AI tools with fractional marketing leadership and part‑time execution support becomes powerful. You get senior direction and extra capacity without committing to another full‑time...

Getting your Google Business Profile in shape is one of the quickest ways to look more visible, more trustworthy and more “open for business” in local search.

Google reviews can lift your local visibility, build trust and increase enquiries from people who are ready to buy. When your business shows strong, recent reviews, you make it easier for someone to move from “I am comparing options” to “I am getting in touch”. Why Google reviews really matter When someone discovers your business on Google, they look at two things first: your star rating and what other people say about you. Strong, recent Google reviews make it easier for a new customer to...