PODCAST: From USA to Australia: Content with Humans Episode with Article Writers Australia
- Johnna Ehmke

- Jul 16, 2024
- 1 min read
Updated: Nov 15, 2025

In this episode of Article Writers Australia’s Content with Humans, I share my personal marketing journey from the USA to Australia and how that experience shaped the way I work across different markets. Leonie and I discuss what it has been like to build a career in a new country, the shifts in marketing style between the US and Australia and how working across the broader APAC region has expanded my understanding of audience behaviour, content expectations and brand maturity.
We also explore the growing influence of AI in marketing, how to integrate technology without losing authenticity and why strong relationships with thought leaders remain essential for credibility and reach. The conversation includes practical insights for marketers navigating global or regional roles, along with tips for adapting messaging to different cultural environments.
If you are building your marketing career or want a fresh perspective on working across the US, Australian and APAC markets, this episode offers relevant ideas and inspiration.




